The uses of a vinyl banner vary greatly from a vinyl car wrap. While a wrap design is intended to be a straight forward and easy to understand brand advertisement a banner design can be used decorate, give announcements, catch attention, and much more. When making and designing your banner there are several very important points to keep in mind. This article should be help to process those more easily.
To begin with, you want to determine what your banner is for. This will help in both the design and dimensions of the banner. Vinyl banners are generally 13 ounces but can go as low as 10 ounces or much higher. You can customize the dimensions of your banner in whatever way you want, making them extremely versatile. However, there are a handful of design tips to remember.
You can customize the dimensions of your banner in whatever way you want, making them extremely versatile. However, there are a handful of design tips to remember. No matter what the purpose of your advertisement is you still want people to look at it. For this reason we recommend using bold and contrasting colors in your banner design. Lighter colors will simply wash away and similar colors will be difficult to read. You want your banner to be seen from any reasonable distance.
Which leads into the next point: use easily readable fonts. Stick with the basics. If your customer can’t read your banner then what is the point? This is especially prominent with street ads where the driver will not have the luxury of time to make out the words. They should be big and to the point such as ‘SALE!’ or ‘NEW!’
Next, your design should be clutter free. It’s easy to get carried away with a design or copy on the banner. But a little restraint goes a long way. Making sure that the design is clear and the text is readable greatly improves your audiences chances of remembering the important details like your brand and phone number.
Lastly, you should never settle for low quality images. Always print with the highest quality available. Banners can be printed from many different kinds of files but it will always be printed on a large format printer. This means smaller images or just about anything under 2 megabytes will appear blurry, with the exception of vector images.
These are just a few of the many important factors that go into designing and making a banner. Here at Powerhouse Group our professional design team follows these steps and more to bring you and your audience the best business experience possible. We treat our customers like family because your business is our business. Call Powerhouse Group today at 602-396-5755 for the highest quality banner design and prints!